/* ============================================================
   HOOKHOUSE MEDIA — static brand styles
   Palette: cream #FAF9F6 · ink #22303A · sage #7D8F69 · steel #6E87A0
   Type: Fraunces (display) · Inter (body) · IBM Plex Mono (labels)
   ============================================================ */

:root {
  --bg: #FAF9F6;
  --ink: #22303A;
  --mut: #5F6E78;
  --sage: #7D8F69;
  --steel: #6E87A0;
  --line: #E6E2D9;
  --card: #FFFFFF;
  --soft: #F1EEE7;
  --tech: #EEF2F5;
  --radius: 1rem;
  --shadow: 0 18px 40px rgba(34,48,58,0.10);
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: 'Inter', system-ui, -apple-system, sans-serif;
  background: var(--bg);
  color: var(--ink);
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
ul { list-style: none; }

.font-display, h1, h2, h3 { font-family: 'Fraunces', Georgia, serif; }
.mono { font-family: 'IBM Plex Mono', 'Courier New', monospace; }

.container { max-width: 72rem; margin: 0 auto; padding: 0 1.5rem; }
.section { padding: 4rem 0; border-top: 1px solid var(--line); position: relative; }
@media (min-width: 768px) { .section { padding: 6rem 0; } }

.kicker {
  font-size: 13px; font-weight: 700; letter-spacing: 0.25em;
  color: var(--sage); text-transform: uppercase;
}
.kicker.steel { color: var(--steel); }
.lead { color: var(--mut); font-size: 1rem; font-weight: 500; max-width: 34rem; }
h2.sec-title {
  font-size: clamp(2rem, 4vw, 3rem); line-height: 1.08;
  font-weight: 600; letter-spacing: -0.01em; margin-top: 1rem;
}
.sec-head-row {
  display: flex; flex-direction: column; gap: 1.5rem;
}
@media (min-width: 768px) {
  .sec-head-row { flex-direction: row; align-items: flex-end; justify-content: space-between; }
}
.center { text-align: center; margin: 0 auto; }
.mx-auto { margin-left: auto; margin-right: auto; }
.max-w-2xl { max-width: 42rem; } .max-w-4xl { max-width: 56rem; } .max-w-lg { max-width: 32rem; } .max-w-xl { max-width: 36rem; }

/* ---------- top bar ---------- */
.topbar { background: #141B21; color: rgba(255,255,255,0.82); font-size: 12.5px; font-weight: 600; }
.topbar .container { display: flex; justify-content: space-between; gap: 1rem; padding-top: 0.5rem; padding-bottom: 0.5rem; }
.topbar a { display: inline-flex; align-items: center; gap: 0.375rem; transition: color .2s; }
.topbar a:hover { color: #fff; }
.topbar svg { width: 14px; height: 14px; color: var(--sage); }

/* ---------- nav ---------- */
.site-header { position: sticky; top: 0; z-index: 50; }
.nav {
  background: rgba(250,249,246,0.82);
  backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--line);
}
.nav .container { display: flex; align-items: center; justify-content: space-between; padding-top: 1rem; padding-bottom: 1rem; }
.brand { display: flex; align-items: center; gap: 0.625rem; }
.brand .hh {
  width: 2rem; height: 2rem; background: var(--ink); color: #fff;
  display: inline-flex; align-items: center; justify-content: center;
  border-radius: 0.375rem; font-weight: 700; font-size: 13px;
}
.brand .wm { font-family: 'Fraunces', serif; font-weight: 600; letter-spacing: 0.18em; font-size: 15px; }
.nav-links { display: none; align-items: center; gap: 2rem; font-size: 14px; font-weight: 500; color: var(--mut); }
@media (min-width: 768px) { .nav-links { display: flex; } }
.nav-links a:hover { color: var(--ink); }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 0.5rem;
  border-radius: 999px; font-weight: 700; cursor: pointer;
  transition: transform .35s var(--ease), box-shadow .35s ease;
}
.btn:hover { transform: translateY(-2px); }
.btn-primary {
  position: relative; overflow: hidden; color: #fff;
  background-color: var(--ink);
  background-image: linear-gradient(120deg, #22303A, #3A4E5C 60%, #22303A);
  background-size: 200% 100%;
  padding: 1rem 2rem; font-size: 15px;
  box-shadow: 0 10px 26px rgba(34,48,58,0.35), inset 0 1px 0 rgba(255,255,255,0.16);
}
.btn-primary:hover { background-position: 90% 0; box-shadow: 0 16px 38px rgba(34,48,58,0.45), 0 0 0 4px rgba(125,143,105,0.18); }
.btn-primary::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background: linear-gradient(110deg, transparent 35%, rgba(255,255,255,0.28) 50%, transparent 65%);
  background-size: 220% 100%;
  animation: shine 4.2s ease-in-out infinite;
}
@keyframes shine { 0% { background-position: -120% 0; } 100% { background-position: 120% 0; } }
.btn-ghost {
  padding: 1rem 2rem; font-size: 15px; font-weight: 600; color: var(--ink);
  background: linear-gradient(135deg, rgba(255,255,255,0.72), rgba(255,255,255,0.45));
  backdrop-filter: blur(14px) saturate(1.4); -webkit-backdrop-filter: blur(14px) saturate(1.4);
  border: 1px solid rgba(255,255,255,0.65);
  box-shadow: inset 0 1px 0 rgba(255,255,255,0.8), 0 18px 40px rgba(34,48,58,0.10);
}
.btn-sm { padding: 0.625rem 1.25rem; font-size: 13px; }
.btn svg { width: 16px; height: 16px; }

/* ---------- glass / gradient / glow ---------- */
.glass {
  background: linear-gradient(135deg, rgba(255,255,255,0.72), rgba(255,255,255,0.45));
  backdrop-filter: blur(14px) saturate(1.4); -webkit-backdrop-filter: blur(14px) saturate(1.4);
  border: 1px solid rgba(255,255,255,0.65);
  box-shadow: inset 0 1px 0 rgba(255,255,255,0.8), 0 18px 40px rgba(34,48,58,0.10);
}
.grad-text {
  background: linear-gradient(100deg, #7D8F69 10%, #6E87A0 45%, #7D8F69 90%);
  background-size: 220% 100%;
  -webkit-background-clip: text; background-clip: text; color: transparent;
  animation: grad-move 6s ease-in-out infinite;
}
@keyframes grad-move { 0%,100% { background-position: 0% 0; } 50% { background-position: 100% 0; } }
.grad-ink {
  background: linear-gradient(100deg, #22303A 20%, #4E6572 90%);
  -webkit-background-clip: text; background-clip: text; color: transparent;
}
.grad-hero-bg {
  background:
    radial-gradient(55rem 28rem at 82% -12%, rgba(125,143,105,0.20), transparent 60%),
    radial-gradient(42rem 26rem at 6% 112%, rgba(110,135,160,0.18), transparent 60%),
    linear-gradient(180deg, rgba(241,238,231,0.55), rgba(250,249,246,0) 40%);
}
.grad-band-bg {
  background: linear-gradient(120deg, rgba(125,143,105,0.14), rgba(110,135,160,0.14) 55%, rgba(241,238,231,0.5));
}
.glow-pulse { animation: glow-soft 3.2s ease-in-out infinite; }
@keyframes glow-soft {
  0%,100% { box-shadow: 0 0 22px rgba(125,143,105,0.28); }
  50% { box-shadow: 0 0 40px rgba(125,143,105,0.48); }
}
.glow-ring { animation: glow-ring 2.6s ease-in-out infinite; }
@keyframes glow-ring {
  0%,100% { box-shadow: 0 0 0 0 rgba(125,143,105,0.45), 0 24px 48px rgba(34,48,58,0.14); }
  50% { box-shadow: 0 0 0 12px rgba(125,143,105,0), 0 24px 48px rgba(34,48,58,0.14); }
}
.callout { animation: callout 2s ease-in-out infinite; }
@keyframes callout {
  0%,100% { box-shadow: 0 0 0 3px rgba(125,143,105,0.55), 0 0 22px rgba(125,143,105,0.35); }
  50% { box-shadow: 0 0 0 7px rgba(125,143,105,0.22), 0 0 34px rgba(125,143,105,0.55); }
}

/* ---------- scroll reveal ---------- */
.reveal { opacity: 0; transform: translateY(36px) scale(0.97); filter: blur(8px); transition: opacity .85s var(--ease), transform .85s var(--ease), filter .85s var(--ease); }
.reveal.on { opacity: 1; transform: none; filter: none; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; filter: none; transition: none; }
  .grad-text, .btn-primary::after, .glow-pulse, .glow-ring, .callout { animation: none; }
}

/* ---------- hero ---------- */
.hero { position: relative; overflow: hidden; padding: 4rem 0 3.5rem; }
@media (min-width: 768px) { .hero { padding: 6rem 0 5rem; } }
.hero-bg { position: absolute; inset: 0; pointer-events: none; }
.hero-inner { position: relative; text-align: center; }
.hero h1 { font-size: clamp(2.3rem, 5.5vw, 4.2rem); line-height: 1.05; font-weight: 600; letter-spacing: -0.01em; margin-top: 1.25rem; }
.hero .sub { font-size: clamp(1.15rem, 2vw, 1.5rem); font-weight: 500; max-width: 42rem; margin: 1.5rem auto 0; }
.hero .sub2 { font-size: clamp(1rem, 1.6vw, 1.15rem); font-weight: 600; color: var(--mut); margin: 0.5rem auto 0; max-width: 42rem; }
.hero .sub2 a { color: var(--sage); text-decoration: underline; text-underline-offset: 4px; text-decoration-thickness: 2px; }
.hero-ctas { margin-top: 2.25rem; display: flex; flex-direction: column; align-items: center; gap: 0.75rem; }
@media (min-width: 640px) { .hero-ctas { flex-direction: row; justify-content: center; } }

.collage { margin: 3rem auto 0; display: flex; justify-content: center; align-items: center; gap: 0.75rem; max-width: 64rem; }
@media (min-width: 768px) { .collage { gap: 1rem; } }
.collage .ph {
  overflow: hidden; border-radius: 1rem; border: 4px solid #fff;
  box-shadow: 0 18px 38px rgba(34,48,58,0.18);
  animation: float 5s ease-in-out infinite;
}
.collage .ph img { height: 9rem; width: auto; object-fit: cover; }
.collage .ph.h2 img { height: 10rem; } .collage .ph.h3 img { height: 12rem; } .collage .ph.h4 img { height: 10rem; }
@media (min-width: 768px) {
  .collage .ph img { height: 11rem; }
  .collage .ph.h2 img { height: 13rem; } .collage .ph.h3 img { height: 16rem; } .collage .ph.h4 img { height: 13rem; }
}
.collage .t1 { --tilt: -4deg; transform: rotate(var(--tilt)); animation-delay: 0s; }
.collage .t2 { --tilt: 2.5deg; transform: rotate(var(--tilt)); animation-delay: 0.8s; }
.collage .t3 { --tilt: -2deg; transform: rotate(var(--tilt)); animation-delay: 0.4s; }
.collage .t4 { --tilt: 3deg; transform: rotate(var(--tilt)); animation-delay: 1.2s; }
.collage .t5 { --tilt: -3deg; transform: rotate(var(--tilt)); animation-delay: 0.6s; }
@keyframes float {
  0%,100% { transform: translateY(0) rotate(var(--tilt, 0deg)); }
  50% { transform: translateY(-8px) rotate(var(--tilt, 0deg)); }
}
.collage-caption { margin-top: 1.5rem; text-align: center; font-size: 13px; font-weight: 500; color: var(--mut); letter-spacing: 0.02em; }

/* dashboard strip (hero) */
.dash-strip { margin: 2.5rem auto 0; max-width: 56rem; display: block; border-radius: 1.5rem; padding: 1.25rem; transition: transform .5s var(--ease), box-shadow .5s ease; }
.dash-strip:hover { transform: translateY(-4px); box-shadow: 0 24px 48px rgba(34,48,58,0.16); }
.dash-strip-head { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 1rem; }
.dash-strip-head .icon-wrap { width: 2.25rem; height: 2.25rem; border-radius: 0.75rem; background: rgba(125,143,105,0.16); display: inline-flex; align-items: center; justify-content: center; }
.dash-strip-head .icon-wrap svg { width: 20px; height: 20px; color: var(--sage); }
.dash-strip-head .txt { text-align: left; }
.dash-strip-head .txt .t1 { font-size: 11px; font-weight: 700; letter-spacing: 0.2em; color: var(--steel); }
.dash-strip-head .txt .t2 { font-size: 15px; font-weight: 700; }
.dash-strip-link { font-size: 13px; font-weight: 700; color: var(--sage); display: inline-flex; align-items: center; gap: 0.375rem; }
.mini-stats { margin-top: 1rem; display: grid; grid-template-columns: repeat(2, 1fr); gap: 0.75rem; }
@media (min-width: 768px) { .mini-stats { grid-template-columns: repeat(4, 1fr); } }
.mini-stats .ms { border: 1px solid var(--line); background: rgba(255,255,255,0.6); border-radius: 0.75rem; padding: 0.625rem 0.75rem; text-align: center; }
.mini-stats .ms .v { font-family: 'Fraunces', serif; font-size: 1.15rem; font-weight: 600; }
.mini-stats .ms .l { font-size: 11.5px; font-weight: 500; color: var(--mut); }
.dash-note { margin-top: 0.75rem; font-size: 11px; font-weight: 500; color: var(--mut); text-align: left; }

/* stat cards */
.stat-grid { margin-top: 3.5rem; display: grid; grid-template-columns: repeat(2, 1fr); gap: 1rem; }
@media (min-width: 768px) { .stat-grid { grid-template-columns: repeat(4, 1fr); } }
.stat-card { border-radius: 1rem; padding: 1.75rem 1rem; text-align: center; transition: transform .5s var(--ease); }
.stat-card:hover { transform: translateY(-6px); }
.stat-card .v { font-family: 'Fraunces', serif; font-size: clamp(2rem, 4vw, 2.6rem); font-weight: 600; }
.stat-card .l { margin-top: 0.5rem; font-size: 15px; font-weight: 500; color: var(--mut); }

/* ---------- phone frames (work) ---------- */
.frame-grid { margin-top: 3.5rem; display: grid; gap: 2rem; grid-template-columns: 1fr; }
@media (min-width: 640px) { .frame-grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1024px) { .frame-grid.cols-3 { grid-template-columns: repeat(3, 1fr); } .frame-grid.cols-4 { grid-template-columns: repeat(4, 1fr); } }
.phone-frame {
  position: relative; margin: 0 auto; aspect-ratio: 9/16; width: 100%; max-width: 300px;
  overflow: hidden; border-radius: 2rem; border: 1px solid var(--line);
  box-shadow: 0 24px 48px rgba(34,48,58,0.14);
  transition: transform .5s var(--ease);
}
a.phone-frame:hover, .phone-wrap:hover .phone-frame { transform: translateY(-8px); }
.phone-frame img { width: 100%; height: 100%; object-fit: cover; }
.phone-frame .hoverbar {
  position: absolute; inset-inline: 0; bottom: 0; padding: 0.75rem;
  background: rgba(34,48,58,0.82); color: #fff; font-size: 13px; font-weight: 700;
  display: flex; align-items: center; justify-content: center; gap: 0.375rem;
  opacity: 0; transition: opacity .3s;
}
a.phone-frame:hover .hoverbar { opacity: 1; }
.frame-label { margin-top: 1.25rem; text-align: center; font-size: 1rem; font-weight: 600; }
.frame-note { margin-top: 0.25rem; text-align: center; font-size: 13px; font-weight: 500; color: var(--mut); }

.slot {
  margin: 0 auto; width: 100%; max-width: 300px;
  display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 0.75rem;
  border: 2px dashed var(--line); border-radius: 2rem; background: var(--soft);
  aspect-ratio: 9/16; padding: 1rem;
}
.slot.square { aspect-ratio: 1; max-width: 340px; }
.slot svg { width: 32px; height: 32px; color: var(--sage); }
.slot.square svg { color: var(--steel); }
.slot .t { text-align: center; font-size: 1rem; font-weight: 600; padding: 0 1rem; }
.slot .n { text-align: center; font-size: 12px; color: var(--mut); padding: 0 1.5rem; }
.slot:hover { transform: translateY(-8px); }
.slot { transition: transform .5s var(--ease); }
.slot-hint { margin-top: 2rem; display: flex; align-items: center; justify-content: center; gap: 0.5rem; font-size: 13px; font-weight: 500; color: var(--mut); }
.slot-hint svg { width: 16px; height: 16px; }
a.slot-wrap { display: block; transition: transform .5s var(--ease); }
a.slot-wrap:hover { transform: translateY(-8px); }
a.slot-wrap:hover .slot-hint-t { opacity: 1; }
.slot-hint-t { margin-top: 0.75rem; text-align: center; font-size: 13px; font-weight: 700; color: var(--sage); opacity: 0; transition: opacity .3s; }
.work-img { display: block; margin: 0 auto; width: 100%; max-width: 340px; border-radius: 2rem; border: 1px solid var(--line); box-shadow: 0 24px 48px rgba(34,48,58,0.14); object-fit: cover; background: #10171c; }
img.work-img { aspect-ratio: 1; }
video.work-img { aspect-ratio: 9/16; }

/* ---------- packages ---------- */
.pkg-grid { margin-top: 3.5rem; display: grid; gap: 1.5rem; }
@media (min-width: 768px) { .pkg-grid { grid-template-columns: repeat(3, 1fr); } }
.pkg {
  position: relative; border-radius: 1.5rem; padding: 2rem; display: flex; flex-direction: column;
  border: 1px solid var(--line); transition: transform .5s var(--ease);
}
.pkg:hover { transform: translateY(-8px); }
.pkg.popular { border-color: rgba(125,143,105,0.45); }
.pkg .tag {
  position: absolute; top: -0.75rem; left: 50%; transform: translateX(-50%);
  background: var(--sage); color: #fff; border-radius: 999px;
  padding: 0.25rem 0.75rem; font-size: 10px; font-weight: 700; letter-spacing: 0.12em;
}
.pkg h3 { font-size: 14px; font-weight: 700; letter-spacing: 0.2em; }
.pkg .price { font-family: 'Fraunces', serif; font-size: 3rem; font-weight: 600; margin-top: 0.75rem; }
.pkg .price span { font-size: 1rem; font-family: 'Inter', sans-serif; font-weight: 400; color: var(--mut); }
.pkg ul { margin-top: 1.75rem; flex: 1; display: flex; flex-direction: column; gap: 0.875rem; }
.pkg li { display: flex; gap: 0.625rem; align-items: flex-start; font-size: 15px; }
.pkg li svg { width: 16px; height: 16px; margin-top: 3px; flex-shrink: 0; color: var(--sage); }
.pkg li.off { color: rgba(95,110,120,0.55); }
.pkg li.off svg { color: #c4c9cc; }
.pkg .btn { margin-top: 2rem; justify-content: center; }
.pkg .btn.ghost { border: 1px solid var(--line); background: transparent; box-shadow: none; }

/* ---------- dashboard section ---------- */
.dash-grid { display: grid; align-items: center; gap: 3.5rem; }
@media (min-width: 768px) { .dash-grid { grid-template-columns: 1fr 1fr; } }
.live-chip {
  display: inline-flex; align-items: center; gap: 0.5rem;
  border: 1px solid rgba(110,135,160,0.4); border-radius: 999px;
  padding: 0.375rem 1rem; font-size: 13px; font-weight: 700; letter-spacing: 0.22em;
  color: var(--steel); background: rgba(255,255,255,0.7);
}
.live-dot { width: 8px; height: 8px; border-radius: 999px; background: var(--sage); animation: pulse-dot 1.6s ease-in-out infinite; }
@keyframes pulse-dot { 0%,100% { opacity: 1; transform: scale(1); } 50% { opacity: 0.4; transform: scale(0.75); } }
.feat { display: flex; gap: 1rem; align-items: flex-start; }
.feat .fi {
  width: 2.75rem; height: 2.75rem; flex-shrink: 0; border-radius: 0.75rem;
  background: rgba(125,143,105,0.14); border: 1px solid rgba(125,143,105,0.3);
  display: inline-flex; align-items: center; justify-content: center;
}
.feat .fi svg { width: 20px; height: 20px; color: var(--sage); }
.feat h4 { font-size: 1.125rem; font-weight: 700; }
.feat p { margin-top: 2px; font-size: 1rem; font-weight: 500; color: var(--mut); }
.why-grid { margin-top: 2rem; display: grid; gap: 0.75rem; grid-template-columns: 1fr; }
@media (min-width: 640px) { .why-grid { grid-template-columns: repeat(3, 1fr); } }
.why-card { border-radius: 1rem; padding: 1rem; }
.why-card b { font-size: 14px; display: block; }
.why-card p { margin-top: 0.25rem; font-size: 13px; font-weight: 500; color: var(--mut); line-height: 1.4; }

.browser {
  overflow: hidden; border-radius: 1rem; border: 1px solid var(--line); background: #fff;
}
.browser .bar { display: flex; align-items: center; gap: 0.375rem; border-bottom: 1px solid var(--line); background: var(--soft); padding: 0.625rem 1rem; }
.browser .bar .dot { width: 10px; height: 10px; border-radius: 999px; }
.browser .bar .url { margin-left: 0.75rem; font-size: 11px; font-weight: 500; color: var(--mut); }
.browser .bar .sync {
  margin-left: auto; display: inline-flex; align-items: center; gap: 0.375rem;
  border-radius: 999px; padding: 0.125rem 0.5rem; font-size: 10px; font-weight: 600;
  background: rgba(125,143,105,0.15); color: var(--sage);
}
.browser .bar .sync i { width: 6px; height: 6px; border-radius: 999px; background: var(--sage); animation: pulse-dot 1.6s infinite; }
.browser .shot { position: relative; }
.callout-box { position: absolute; border-radius: 0.75rem; border: 2px solid var(--sage); pointer-events: none; }
.callout-box.steel { border-color: var(--steel); }
.callout-tag {
  position: absolute; border-radius: 999px; padding: 0.25rem 0.625rem;
  font-size: 11px; font-weight: 700; color: #fff; pointer-events: none;
}
.caption { margin-top: 0.75rem; text-align: center; font-size: 13px; font-weight: 500; color: var(--mut); }

/* ---------- process ---------- */
.steps { margin-top: 3.5rem; display: grid; gap: 1.25rem; grid-template-columns: 1fr; }
@media (min-width: 640px) { .steps { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 768px) { .steps { grid-template-columns: repeat(4, 1fr); } }
.step-card { border-radius: 1rem; padding: 1.5rem; height: 100%; transition: transform .5s var(--ease); }
.step-card:hover { transform: translateY(-6px); }
.step-card .n { font-family: 'Fraunces', serif; font-size: 3rem; font-weight: 600; }
.step-card h4 { margin-top: 1rem; font-size: 1.125rem; font-weight: 700; letter-spacing: 0.05em; }
.step-card p { margin-top: 0.5rem; font-size: 1rem; font-weight: 500; color: var(--mut); }

/* ---------- CTA band ---------- */
.cta-band { position: relative; overflow: hidden; padding: 5rem 0; border-top: 1px solid var(--line); }
.cta-band .band-bg { position: absolute; inset: 0; pointer-events: none; }

/* ---------- services page ---------- */
.svc-block { position: relative; overflow: hidden; border-top: 1px solid var(--line); padding: 4rem 0; }
@media (min-width: 768px) { .svc-block { padding: 6rem 0; } }
.svc-block.alt .band-bg { position: absolute; inset: 0; pointer-events: none; }
.svc-head { display: flex; align-items: baseline; gap: 1rem; }
.svc-head .n { font-family: 'Fraunces', serif; font-size: clamp(1.4rem, 2.5vw, 1.8rem); font-weight: 600; }
.svc-head h2 { font-size: clamp(2.6rem, 6vw, 4.6rem); line-height: 1.02; font-weight: 700; letter-spacing: -0.01em; }
.svc-tagline { margin-top: 0.75rem; font-size: clamp(1.1rem, 2vw, 1.4rem); font-weight: 700; color: var(--sage); letter-spacing: 0.02em; }
.svc-grid { margin-top: 2.5rem; display: grid; align-items: start; gap: 3rem; }
@media (min-width: 768px) { .svc-grid { grid-template-columns: 1fr 1fr; } }
.check-list { margin-top: 1.75rem; display: flex; flex-direction: column; gap: 0.875rem; }
.check-list li { display: flex; gap: 0.625rem; align-items: flex-start; font-size: 15px; font-weight: 500; }
.check-list li svg { width: 16px; height: 16px; margin-top: 3px; flex-shrink: 0; color: var(--sage); }
.proof-shot { overflow: hidden; border-radius: 1rem; transition: transform .5s var(--ease); }
.proof-shot:hover { transform: translateY(-6px); }

/* ---------- platform zoom crops ---------- */
.zoom-grid { margin-top: 3.5rem; display: grid; gap: 2.5rem; grid-template-columns: 1fr; }
@media (min-width: 768px) { .zoom-grid { grid-template-columns: repeat(3, 1fr); } }
.zoom-card { overflow: hidden; border-radius: 1rem; border: 2px solid var(--sage); background: #fff; }
.zoom-card.steel { border-color: var(--steel); }
.zoom-view { aspect-ratio: 16/10; overflow: hidden; }
.zoom-view img { width: 100%; height: 100%; object-fit: cover; }
.zoom-card h4 { margin-top: 1.25rem; font-size: 1.125rem; font-weight: 700; font-family: 'Inter', sans-serif; }
.zoom-meta { display: flex; align-items: baseline; gap: 0.75rem; }
.zoom-meta .zn { font-family: 'Fraunces', serif; font-size: 1.4rem; font-weight: 600; color: rgba(125,143,105,0.55); }
.zoom-card p { margin-top: 0.5rem; font-size: 1rem; font-weight: 500; color: var(--mut); line-height: 1.6; }

/* ---------- case studies ---------- */
.case-grid { margin-top: 3.5rem; display: grid; gap: 1.5rem; grid-template-columns: 1fr; }
@media (min-width: 1024px) { .case-grid { grid-template-columns: repeat(3, 1fr); } }
.case-card { border-radius: 1.5rem; overflow: hidden; display: flex; flex-direction: column; transition: transform .5s var(--ease); height: 100%; }
.case-card:hover { transform: translateY(-8px); }
.case-card .proof { position: relative; overflow: hidden; }
.case-card .pkg-tag {
  position: absolute; left: 0.75rem; top: 0.75rem; border-radius: 999px; padding: 0.25rem 0.625rem;
  background: rgba(20,27,33,0.78); color: rgba(255,255,255,0.9);
  font-size: 10px; font-weight: 600;
}
.case-body { padding: 1.5rem; display: flex; flex-direction: column; flex: 1; }
.case-body h3 { font-size: 1.25rem; font-weight: 600; }
.case-body h3 span { font-size: 1rem; font-weight: 400; color: var(--mut); }
.case-stats { margin-top: 1rem; display: grid; grid-template-columns: 1fr 1fr; gap: 0.75rem; }
.case-stats .cs { border: 1px solid var(--line); background: rgba(255,255,255,0.65); border-radius: 0.75rem; padding: 0.625rem 0.75rem; }
.case-stats .v { font-family: 'Fraunces', serif; font-size: 1.25rem; font-weight: 600; }
.case-stats .l { font-size: 11.5px; font-weight: 500; color: var(--mut); line-height: 1.3; }
.case-note { margin-top: 1rem; font-size: 14px; font-weight: 500; color: var(--mut); line-height: 1.6; }

/* ---------- footer ---------- */
.site-footer { border-top: 1px solid var(--line); background: var(--soft); }
.site-footer .container { display: flex; flex-direction: column; align-items: center; justify-content: space-between; gap: 1.25rem; padding-top: 2.5rem; padding-bottom: 2.5rem; font-size: 14px; color: var(--mut); }
@media (min-width: 768px) { .site-footer .container { flex-direction: row; } }
.footer-brand { display: flex; align-items: center; gap: 0.625rem; }
.footer-brand .hh { width: 1.5rem; height: 1.5rem; background: var(--ink); color: #fff; border-radius: 0.25rem; display: inline-flex; align-items: center; justify-content: center; font-size: 10px; font-weight: 700; }
.footer-links { display: flex; align-items: center; gap: 1.5rem; }
.footer-links a:hover { color: var(--ink); }

/* systems (portfolio) */
.system-row { display: grid; align-items: center; gap: 3rem; }
@media (min-width: 768px) { .system-row { grid-template-columns: 1fr 1fr; } }
.system-row .num { font-family: 'Fraunces', serif; font-size: 1.25rem; font-weight: 600; color: rgba(125,143,105,0.5); }
.system-row h3 { font-size: clamp(1.5rem, 3vw, 2rem); font-weight: 600; display: inline; }
.system-head { display: flex; align-items: baseline; gap: 0.75rem; }
.system-tag { margin-top: 0.5rem; font-size: 1rem; font-weight: 700; letter-spacing: 0.05em; color: var(--sage); }

.back-link { display: inline-flex; align-items: center; gap: 0.375rem; font-size: 13px; font-weight: 700; color: var(--mut); }
.back-link svg { width: 16px; height: 16px; flex-shrink: 0; }
.hero-back { position: relative; text-align: left; padding-top: 1.25rem; }
.back-link:hover { color: var(--ink); }
.mt-8 { margin-top: 2rem; } .mt-10 { margin-top: 2.5rem; } .mt-12 { margin-top: 3rem; } .mt-14 { margin-top: 3.5rem; }
.text-sm-muted { font-size: 13px; font-weight: 500; color: var(--mut); }